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During June 1998, over 20 different posters were plastered around the Castro and other queer-heavy areas of town, urging people to take back the commemoration of our struggle. The goal was to create an atmosphere for creativity and resistance to thrive. Naturally, we aroused the ire of the "Golden Broom," upper-class gay men who silence grassroots communication by tearing down posters from utility poles in the Castro, but we helped to spark a national debate about the commercialization of "Pride".